4 Qualities of a Great Blog Content Writing Services

Buying blog posts online every now and then will not help your business get associated with high-quality content. It is important to permanently hire a good blog writing company that provides your business with relevant and informative content regularly. There are many blog content writing services out there that promise to deliver exceptional content. However, most of them fail miserably when it comes to achieving actual results.

It is important to thoroughly research a good blog writing company before hiring its services for your business. In this article, we will look at the top qualities that every blog content writing service must possess. Let’s begin.

1.      The service delivers content on time

A professional blog content writing service should be dependable and consistently deliver content on time. Some agencies promise a fixed delivery date, some leave the timelines negotiating between you and the writers, while others let you decide a deadline for all deliveries from the very start. Whatever this deadline setting strategy may be, the promised dates must always be met. Being consistent with deliveries is a very important quality of a good content writing agency.

2.      The service has the right set of skills

The ability to write informative, relevant, and engaging content is the biggest quality of good blog content writing services. They should have the right set of skills that can help any business to achieve their marketing goals and objectives. They should be able to write easily readable and creative content that fits the image and tone of your brand.

Also, good agencies possess complete knowledge about SEO.So, make sure they can produce SEO-optimized content, conduct extensive keyword research, and know how to drive organic traffic to your website and product pages.

3.      The service is transparent about how they choose and vet their writers

The content space is replete with a large number of writers. Some of these writers are extremely talented and professional while others are still struggling to produce quality content. A good blog content writing service should have a clear process of finding and hiring talented writers who can churn out high-quality content for different businesses. Also, they must have an efficient process in place to vet these writers.

That being said, the service must be transparent about this process. They must follow a strict hiring and on boarding process so that they can select only those writers who are well-aware of the ins and outs of generating good content.

4.      The service has a huge pool of writers

All good blog content writing services work with a huge pool of talented writers that possess knowledge on a vast range of topics. This way, they will be able to meet the needs of their clients in different industries.

Another bonus point is that the agency hires specialists or experts who have proven expertise in working in different niche industries. Also, make sure the agency is transparent about which writers they assign to your specific project.

Also Read: Steps to Create a Content Calendar & Boost Your Marketing Strategy

These are some essential qualities of good blog content writing services. You can look for such services online or seek recommendations from your peers.

Looking for Affordable Digital Marketing Services? Indian Agencies Can Help

Today, from the time when a person wakes up and checks his Facebook feed to when he hits the bed and spends some time checking his emails, the use of mobile devices has gone up by leaps and bounds. And this is definitely good news for digital marketers and brands looking to create a unique online presence. By availing the right digital marketing services, Indian businesses can now try and attract their target audience’s attention round the clock. And this is mandatory if you want more traffic coming to your website and better conversions. So, what are some popular digital marketing techniques that might help?

SEO 

Unless you are completely new to the concept of digital marketing, you must have heard of SEO and what it can do for you. This is one of the best ways to enhance website traffic organically, without paying for any advertisement. In other words, by using relevant keywords in your web and blog content, you can rank higher on Google search results and draw more potential customers. This is one of the common digital marketing services Indian agencies offer.

Content marketing

No business, no matter how big or well-established it is, can thrive, unless it has great content to back its online presence. This means, the content you showcase on your website, blog, newsletters or product descriptions needs to be engaging, fresh, informative and absolutely free from any errors or plagiarism. And this is where a content agency can step in, and decide the entire content marketing plan, publishing schedule, and advise you on how to tweak your content with the changing times.

Social media marketing 

If you ignore social media platforms while planning your digital marketing strategy, you will be missing out on a big chunk of your target audience. Whether you sell baby products, electronics, fashion apparel or baked goodies, channels like Facebook, Instagram, LinkedIn and Twitter are perfect for connecting with your potential buyers at a more personal level. Having a business page on these platforms and posting interesting, useful and viral content regularly can spread your brand’s awareness and improve customer loyalty. And for that too, you need an agency that can come up with fresh ideas for content, visuals and videos.

Email marketing 

These days, it is not enough for a business to send a few mails to potential customers and expect them to sign up for your newsletter or buy from your latest collection or take any other action that your email states! To make the most of email marketing, you need an agency that can devise the best content and graphics so that your emails don’t end up in the spam folder. Such agencies can make your objective clearer to the recipient and target those who are most likely to convert into a buyer or someone who at least considers your brand for future purchases.

When it comes to digital marketing services, India has plenty of smart and upcoming agencies that can promise you the best results. However, exercise caution and avoid those that over-promise as there is no shortcut to success. Compare the services, rates and portfolios of different agencies as well, before zeroing in on one.

Everything You Need to Know About Social Media Marketing Services

Leveraging the use of social media in order to gain online exposure has become important for all businesses. With the rise in popularity of various networking groups, an increasing number of businesses are searching for quality social media marketing services to target their customers using these platforms.

Through social media marketing services, businesses are easily able to promote their products and services. The social media networks are the places people share their thoughts and ideas. It is like a forum where people come together to discuss about their favourite products and services. Thus, capitalizing these platforms is very important to establish a solid online presence.

A good social media marketing agency ensures to create a link between your published information and the users who are looking for similar offerings. All the information published on your webpage has to be actively connected so as to acquire maximum exposure.

For instance, Facebook is a widely used social site that allows the businesses to create a business page. It offers an array of tools that helps the visitors to your page to leave comments or feedback on the material published by you. Besides, tools like Facebook’s Like button enables the visitors to rate your webpage. Now it is the job of social media marketers to get people engage with your page in real time. They help in devising measures and strategies that increases the time spent by the visitors on your page.

Moving on, social media marketing services offered by a reputed agency help small businesses in getting noticed online. They get people communicate and chat about interesting topics and the products and services you offer. They ensure that the material published on your page is constantly updated and renewed. This further enhances the interest of the users and helps in augmenting the sale of businesses.

Benefits of Social Media Marketing Services

If you are still not convinced, here are a few prominent benefits of social media marketing services that you must know about:

• Increased brand awareness

• Increased inbound traffic

• Improved search engine rankings

• Higher conversion rates

• Improved brand loyalty

• Better customer satisfaction

• Higher brand authority

• Cost effective

• Opportunity to gain marketplace insights

Social media marketing services are fundamentally important for gaining an online presence. It is not possible to do it yourself as there are several facets to it. thus, it is best to get in touch with a reputed social media marketing agency that has considerable experience and expertise.

You can easily come across a number of social media marketing agencies if you search for them on Google. But be sure to conduct an exhaustive research before hiring any particular agency. Look for their reviews and ratings online as well as check out their customer testimonials. You can even talk to a couple of their previous clients to get a fair idea about the quality of services offered by them.

Ask these questions to a content marketing agency before hiring

The success of any digital marketing strategy largely depends on the kind of content you create. And this is not something that everyone can be good at. Naturally, hiring a content marketing agency makes sense as you will get expert guidance this way, without having to onboard professionals permanently and spending a lot more on their salaries. Moreover, by outsourcing content development and marketing to an agency, you will have more time on your hands to focus on the core aspects of your business. But, can every content agency you come across seal the deal for you? No! You need to ask these questions first, to gauge if an agency is the right choice or not.

What is your experience and can you show past work samples?

While some agencies might have a decade of experience to back them, others might be just starting off but ready to make a mark. Even a brand new content agency can do a great job for you if they have the requisite knowledge or talent. This is something you will need to decide based on your requirements. Also, if an agency has spent some time in the industry, they should be able to show you past projects and give you a list of clients. This will help you assess if they can run campaigns successfully, have a quality team at their disposal and know the latest trends. 

How do you carry out research before starting to work?

If a content marketing agency doesn’t have a clear research method, do avoid it. Whether the content marketing strategy will succeed or fail will largely depend on the research process. Ideally, a good agency should find out all that they can about your company and industry, they should understand your objectives, and they should study your target audience’s behavior, intent and needs. Plus, the agency should conduct a competitor analysis which will help them devise a strategy to help your business stand out from others. 

What are the tools used to collect data or generate insights? 

Any reliable agency will use tools related to web analytics, SEO analytics, social media analytics, CMS and blogging, to collect valuable data and provide insights about how your campaign is performing. These tools usually take care of everything from keyword research and SEO campaigns to monitoring competitors’ keyword usage and organic traffic tracking etc.  Also ask how the agency will prepare the analytics reports and if they use charts, graphs and so on. They should be able to tell you which keywords are performing well and which ones should be dropped. The agency should also help you to constantly update your content so that the traffic doesn’t decline. 

Who will work on the project or how will it be handled?  

This is an important question to ask before hiring a content agency. See if they have enough writers, editors, designers and content marketers in their team to handle your project’s size and complexity easily. For example, if your project is a massive one and requires say 800 SEO articles per month, an agency that uses only an in-house team will not be suitable. You will need an agency that has a large network of contract-based professionals. Such an agency will be able to scale up or down the staffing as per the project need. 

Last but not the least; do ask how much they charge and how much time they will take to start the project and complete it. Avoid a content marketing agency that promises a very short timeline or too cheap rates. This will usually lead to compromised quality and a waste of money for you.  

What can a digital marketing company do for your brand?

Working with a digital marketing company can help significantly boost the ROI of your marketing campaigns. They help you understand your customers better, provide the right tools for the right tasks and keep your marketing consistent over time. Now you could do all of this in-house but for that, you would need to build a dedicated team. And, unless you are a specialist in the field, your in house team’s efforts will never be as effective as an agency. Here are some of the services you can expect for a good digital marketing agency.

SEO

Good SEO forms the foundation of every online marketing campaign. Good SEO isn’t just about increasing brand awareness and bringing more people to your website but presenting the right type of content from your brand to the right type of people at the right time. For example, if you deal with baby products, it would do no good for your brand to be seen by young graduates but instead, your brand’s SEO strategy should be directed towards young mothers. A good digital marketing company will help develop an effective SEO campaign that provides useful content for your target audience and hence boosts trust in your brand. It also helps increase conversions. 

Social Media Content

Today, no brand can afford to ignore social media platforms. This is a space for them to not just market their products and services but connect with their target audience and understand the needs of their customers. Your digital marketing agency should be able to create a comprehensive and consistent social media plan that looks into brand awareness, product positioning and customer research. They should also be able to track your advertising ROI on these platforms. That’s not all, it is important for them to be responsive to what your customers have to say on these platforms as well. For example, if a customer has an issue, it should never be left unaddressed. 

Content

Content creation is one of the key services offered by digital agencies. This does not just mean publishing a few blogs every week. Content can be in the form of blogs, articles, whitepapers, infographics, presentations, etc. When it comes to good content, originality, readability and attention to grammar are equally important. Your digital agency should be able to tell you what format of the content is best suited to your brand. They will also help format the content you publish into newsletters that can be made part of your email marketing campaigns.

In short, a digital marketing company helps you make the most of your marketing efforts. They understand what works and what doesn’t and hence can help optimize your ROI by focusing on certain aspects and putting others aside. Hence, one of the main things to keep in mind when you look for a digital marketing agency for your brand is to understand how they measure ROI and heir experience with other brands in your field of expertise. 

6 Reasons Why You Should Hire an Online Marketing Company India in 2019

Determining how to effectively market your business online is a difficult task unless you have a full-fledged in-house team. However, the cost involved in hiring an in-house team is very high and can often drain your marketing budget. Engaging the services of an online marketing company India is not only an affordable option but also offers a plethora of other benefits to your business. 

Here, we will look at top 6 reasons why you should hire an online marketing company in India. Let’s begin. 

Affordability

When you hire an online marketing agency, you acquire complete access to a qualified team of experts for the price of a single hire from the in-house marketing team. Thus, you don’t have to spend individually on every single member of the team and still get the work done in the most professional manner.  

Marketing Expertise

Most online marketing companies have a vast experience in dealing with all kinds of businesses. These companies make sure to employ only the best practices that can fetch real-time results. Besides, you get complete access to SEO professionals, social media experts, web designers, content writers, and more. With years of practice, these mavens have ameliorated the processes and help their clients in incurring optimal outcomes. 

Updated Strategy

An online marketing company India is well-aware of all the entrails of the digital landscape. It knows what works and doesn’t work in the online marketing business. Over the years, they have dealt with different clients and know what best strategy to implement. Thus, they closely examine your business and brand and suggest the optimal design options for your campaign that will help to drive results. 

New Perspective

Hiring the services of an online marketing company includes introducing your brand to someone who can offer an unbiased opinion. Marketing agencies are expert at doing this since they are can look at your business from a customer’s perspective and not from an in-house employee’s perspective. Consequently, they can formulate robust strategies to give your brand an all-new dimension and boost its presence online. 

Tools and Technologies

There are so many tools and technologies available nowadays to market your brand and improve its performance. Online marketing experts possess upgraded knowledge about all these tools and techniques and help to effectively use them. On the other hand, hiring an in-house marketing team and training them from time to time will require a lot of money. Thus, it is best to hire a reputed online marketing company India to achieve the desired outcome at a cost-effective price. 

Speed

An online marketing company can run a campaign within weeks or even days of incorporating a strategy. A business person, on the other hand, will take a lot of time to get acquainted with the entire process, which may cause a lot of delay. This is reason enough to believe in investing into an agency. 

Hope this gives you an idea as to why you should hire an online marketing company India for your next marketing stint. 

Types of Content Writing Services You Should Know About

Marketing is the most significant aspects of all online businesses. If you wish to reach an expanded base of audience, you need to invest into some form of online marketing. Online marketing is further classified into various categories, such as content marketing, email marketing, social media marketing, etc. However, content marketing is the one of the most widely used ones.

When it comes to content marketing, it usually encompasses all text-based contents. For instance, articles, blogs, press releases, infographics, social media content, etc., are some of the most important types of content writing services offered by reputed content marketing agencies. It is important to understand that you cannot get the desired results by just using one particular type of content. The following are some popular content types that you must go for in order to ensure optimal results.

Blogs: Blogs have become the most vital aspect of content marketing strategy nowadays. These pieces of information can help the audiences in acquiring all the information they are looking for. Writing a few quality blogs does not take a lot of time. In fact, good content marketing companies can help you with over a dozen blogs in just a couple of days. These blogs are helpful in establishing a connection with the audiences. However, make sure to regularly post blogs on your website in order to keep the readers engaged.

SEO Articles: SEO articles are slightly more technical as compared to the other content writing services. They are written with the main purpose of improving the ranking of your website. You must hire the services of an experienced content marketing agency thatis aware of all the latest SEO tactics that can help to improve the visibility of your website.

Infographics: If you are specifically looking for a content type that can offer loads of information to the readers then you must consider infographics. These are pictures that incorporate a lot of data into them. Also, the format of this is very interesting. In fact, it is seen that a lot of users prefer

infographics to quickly go through all the information instead of reading a whole article. Infographics can be used on websites, blog sites and even social media sites.

E-books: Although this form of content is not very popular, but you simply cannot neglect its reach and effectiveness. It one of the best ways of generating leads.

Social Media Content: There are many ways in which you can leverage social media sites such as Facebook, Twitter, Instagram, etc. to post valuable content about your company. You can take the assistance of a renowned content writing agency that can help you promote your products and services on the social media platform.

All these aforementioned types are the main types of content writing services you can opt for. Always make sure to discuss your content marketing strategies with your chosen content writing company to ensure that they take the right approach and implement the right practices.