Looking for Affordable Digital Marketing Services? Indian Agencies Can Help

Today, from the time when a person wakes up and checks his Facebook feed to when he hits the bed and spends some time checking his emails, the use of mobile devices has gone up by leaps and bounds. And this is definitely good news for digital marketers and brands looking to create a unique online presence. By availing the right digital marketing services, Indian businesses can now try and attract their target audience’s attention round the clock. And this is mandatory if you want more traffic coming to your website and better conversions. So, what are some popular digital marketing techniques that might help?

SEO 

Unless you are completely new to the concept of digital marketing, you must have heard of SEO and what it can do for you. This is one of the best ways to enhance website traffic organically, without paying for any advertisement. In other words, by using relevant keywords in your web and blog content, you can rank higher on Google search results and draw more potential customers. This is one of the common digital marketing services Indian agencies offer.

Content marketing

No business, no matter how big or well-established it is, can thrive, unless it has great content to back its online presence. This means, the content you showcase on your website, blog, newsletters or product descriptions needs to be engaging, fresh, informative and absolutely free from any errors or plagiarism. And this is where a content agency can step in, and decide the entire content marketing plan, publishing schedule, and advise you on how to tweak your content with the changing times.

Social media marketing 

If you ignore social media platforms while planning your digital marketing strategy, you will be missing out on a big chunk of your target audience. Whether you sell baby products, electronics, fashion apparel or baked goodies, channels like Facebook, Instagram, LinkedIn and Twitter are perfect for connecting with your potential buyers at a more personal level. Having a business page on these platforms and posting interesting, useful and viral content regularly can spread your brand’s awareness and improve customer loyalty. And for that too, you need an agency that can come up with fresh ideas for content, visuals and videos.

Email marketing 

These days, it is not enough for a business to send a few mails to potential customers and expect them to sign up for your newsletter or buy from your latest collection or take any other action that your email states! To make the most of email marketing, you need an agency that can devise the best content and graphics so that your emails don’t end up in the spam folder. Such agencies can make your objective clearer to the recipient and target those who are most likely to convert into a buyer or someone who at least considers your brand for future purchases.

When it comes to digital marketing services, India has plenty of smart and upcoming agencies that can promise you the best results. However, exercise caution and avoid those that over-promise as there is no shortcut to success. Compare the services, rates and portfolios of different agencies as well, before zeroing in on one.

Ask these questions to a content marketing agency before hiring

The success of any digital marketing strategy largely depends on the kind of content you create. And this is not something that everyone can be good at. Naturally, hiring a content marketing agency makes sense as you will get expert guidance this way, without having to onboard professionals permanently and spending a lot more on their salaries. Moreover, by outsourcing content development and marketing to an agency, you will have more time on your hands to focus on the core aspects of your business. But, can every content agency you come across seal the deal for you? No! You need to ask these questions first, to gauge if an agency is the right choice or not.

What is your experience and can you show past work samples?

While some agencies might have a decade of experience to back them, others might be just starting off but ready to make a mark. Even a brand new content agency can do a great job for you if they have the requisite knowledge or talent. This is something you will need to decide based on your requirements. Also, if an agency has spent some time in the industry, they should be able to show you past projects and give you a list of clients. This will help you assess if they can run campaigns successfully, have a quality team at their disposal and know the latest trends. 

How do you carry out research before starting to work?

If a content marketing agency doesn’t have a clear research method, do avoid it. Whether the content marketing strategy will succeed or fail will largely depend on the research process. Ideally, a good agency should find out all that they can about your company and industry, they should understand your objectives, and they should study your target audience’s behavior, intent and needs. Plus, the agency should conduct a competitor analysis which will help them devise a strategy to help your business stand out from others. 

What are the tools used to collect data or generate insights? 

Any reliable agency will use tools related to web analytics, SEO analytics, social media analytics, CMS and blogging, to collect valuable data and provide insights about how your campaign is performing. These tools usually take care of everything from keyword research and SEO campaigns to monitoring competitors’ keyword usage and organic traffic tracking etc.  Also ask how the agency will prepare the analytics reports and if they use charts, graphs and so on. They should be able to tell you which keywords are performing well and which ones should be dropped. The agency should also help you to constantly update your content so that the traffic doesn’t decline. 

Who will work on the project or how will it be handled?  

This is an important question to ask before hiring a content agency. See if they have enough writers, editors, designers and content marketers in their team to handle your project’s size and complexity easily. For example, if your project is a massive one and requires say 800 SEO articles per month, an agency that uses only an in-house team will not be suitable. You will need an agency that has a large network of contract-based professionals. Such an agency will be able to scale up or down the staffing as per the project need. 

Last but not the least; do ask how much they charge and how much time they will take to start the project and complete it. Avoid a content marketing agency that promises a very short timeline or too cheap rates. This will usually lead to compromised quality and a waste of money for you.  

What can a digital marketing company do for your brand?

Working with a digital marketing company can help significantly boost the ROI of your marketing campaigns. They help you understand your customers better, provide the right tools for the right tasks and keep your marketing consistent over time. Now you could do all of this in-house but for that, you would need to build a dedicated team. And, unless you are a specialist in the field, your in house team’s efforts will never be as effective as an agency. Here are some of the services you can expect for a good digital marketing agency.

SEO

Good SEO forms the foundation of every online marketing campaign. Good SEO isn’t just about increasing brand awareness and bringing more people to your website but presenting the right type of content from your brand to the right type of people at the right time. For example, if you deal with baby products, it would do no good for your brand to be seen by young graduates but instead, your brand’s SEO strategy should be directed towards young mothers. A good digital marketing company will help develop an effective SEO campaign that provides useful content for your target audience and hence boosts trust in your brand. It also helps increase conversions. 

Social Media Content

Today, no brand can afford to ignore social media platforms. This is a space for them to not just market their products and services but connect with their target audience and understand the needs of their customers. Your digital marketing agency should be able to create a comprehensive and consistent social media plan that looks into brand awareness, product positioning and customer research. They should also be able to track your advertising ROI on these platforms. That’s not all, it is important for them to be responsive to what your customers have to say on these platforms as well. For example, if a customer has an issue, it should never be left unaddressed. 

Content

Content creation is one of the key services offered by digital agencies. This does not just mean publishing a few blogs every week. Content can be in the form of blogs, articles, whitepapers, infographics, presentations, etc. When it comes to good content, originality, readability and attention to grammar are equally important. Your digital agency should be able to tell you what format of the content is best suited to your brand. They will also help format the content you publish into newsletters that can be made part of your email marketing campaigns.

In short, a digital marketing company helps you make the most of your marketing efforts. They understand what works and what doesn’t and hence can help optimize your ROI by focusing on certain aspects and putting others aside. Hence, one of the main things to keep in mind when you look for a digital marketing agency for your brand is to understand how they measure ROI and heir experience with other brands in your field of expertise. 

Affordable SEO Services Tips and Tricks

SEO stands for Search Engine Optimization and is a digital marketing tool that websites use to get themselves noticed by search engines. With a smart SEO strategy, one can ensure a good online presence.This online presence can help generate leads that can be successfully converted to sales with the right marketing and sales tools. Thanks to the effectiveness of it, every brand runs some or the other SEO exercises through digital marketing. This high demand has made affordable SEO services rare.

If you are a brand looking for an amazing presence online and want to end up in the top results of search engines without burning a hole in your pocket, here are some tips you can follow.

•  One way to cut cost if you cannot find affordable SEO services, is to ensure that you have a great and SEO worthy content already.  One of the important elements of content creation for SEO is the length. Long articles with smartly placed keywords tend to get picked up over the short ones.

• Just because a digital marketing agency is charging premium rates for SEO services does not always mean they can do a good job at it. Always look at their work with previous clients.  You are sure to find affordable SEO services from smaller firms who have a reliable track record.

•  If you go ahead and cut costs by writing the content yourself, make sure that you do your homework before you begin. Read up about the best practices when it comes to SEO content writing and how SEO works. This includes keyword placements, article structure, length, and a lot more.

•  Interlink your page to other URLs. This way you can increase the traffic on your site. Interlinking can help bring traffic to any specific page you want. It also helps with keyword ranking. Interlinking helps pass on SEO benefits to the linked page as well.

• When you are creating your website, create one that has the right number of elements to help it load faster. Google picks up such websites faster. A faster website does not just help increase the number of visitors, but also reduces the chance of them visiting some other site for the same information.

The importance of SEO for any business cannot be stressed on enough. When looking for digital marketing experts to collaborate with, make sure you speak to a few of them before you zero in on any. Ask all the questions you need to know about their SEO strategies, tools, and ways of measuring the data. Also, be clear of what you wish to achieve from the SEO exercises before you start looking for someone to help you with it. This makes it is easier for them to understand what you want and what needs to be done.

Finding affordable SEO services may be a challenge but not impossible. There are a number of agencies online that you can get in touch with and explore the possibilities for collaboration.